RevLab is a journalism support organization housed within The Texas Tribune, Texas’ nonprofit statewide news organization. As a best practices lab, RevLab strengthens the media ecosystem by sharing proven strategies to sustain, maintain and advance the business of news.
RevLab has worked with 230+ news organizations across the globe, helping to create more than $1.5 million in new revenue opportunities. We partner with other journalism support organizations and industry leaders to connect publishers with the right resources that guide sustainability.
The idea for RevLab came as a growing number of practitioners approached The Texas Tribune for advice on revenue and business sustainability. Since its founding in 2009, the Tribune has had an unwritten rule to never turn anyone away. Over its first 10 years, Tribune staff served hundreds of publishers informally through phone calls and office visits. In 2019, RevLab was created to formalize training and best practices with a generous grant from the Meta Journalism Project .
RevLab shares the same code of ethics and commitments to transparency and diversity as The Texas Tribune.
Large-scale trainings facilitated
New revenue raised by publishers
Emily is the director of RevLab. A former journalist who has developed a specialization in working on new ventures in news media, Emily was Head of Business Operations for The Compass Experiment at McClatchy and Head of Strategic Partnerships for Calkins Digital before joining RevLab. She has a master’s degree in Media Strategy from Northwestern. You can reach her at [email protected].
Virginia is the deputy director of RevLab. Before the Tribune, Virginia held various positions in media business operations. She has experience in advertising operations, product management and audience development and spent nine years at The Associated Press. You can reach her at [email protected].
Marquis is the RevLab project manager. Prior to becoming a project management professional in 2020, Marquis enjoyed a 21-year career in the United States Army as an All Source Intelligence Warrant Officer (Chief Warrant Officer 2). You can reach Marquis at [email protected].