RevLab at The Texas Tribune

Supporting news sustainability

RevLab is a journalism support organization housed within The Texas Tribune, Texas’ nonprofit statewide news organization. As a best practices lab, RevLab strengthens the media ecosystem by sharing proven strategies to sustain, maintain and advance the business of news.

Since our launch in 2019, RevLab has worked with 230+ news organizations across the globe, helping to create more than $1.5 million in new revenue opportunities.

By partnering with other journalism support organizations and industry leaders, we connect publishers to the right resources on sustainability.

RevLab supports publishers of all sizes, stages, for-profits and nonprofits.

Ways we work

Coaching & Wayfinding

We provide coaching and wayfinding services to individuals seeking one-on-one support. With a consultative approach, we connect people to resources from within the Tribune and elsewhere in the industry.

Cohorts

We convene cohorts for training, collaboration and community building. Refining and growing established revenue streams is the core of sustainability, and we facilitate group exchanges to share what is working in the field.

Best Practices

We share best practices and revenue strategies from The Texas Tribune. Anchored by a commitment to transparency, we participate in events and speaking engagements to share the latest from the newsroom.

New projects 2022

Support for the Listening & Sustainability Lab

A cohort-based initiative of API and REJ that includes a revenue sprint with listening work as a foundation.

2022 Independent News Sustainability Summit

A partnership between LION Publishers, News Revenue Hub and RevLab.

Statewide News Collective

A new community of practice for statewide news organizations convened by RevLab, The Lenfest Institute and Spotlight PA.

Takeaways from the 2022 Sustainability Summit

RevLab welcomed over 500 independent news leaders and supporters to Austin, Texas for three days of conversations and connections focused on building more sustainable independent news businesses.

RevLab cohosted the event with LION Publishers and News Revenue Hub.

The summit featured The Texas Tribune’s Evan Smith with former New York Times executive editor Dean Baquet in its opening keynote, and the Tribune’s chief development officer Terry Quinn and chief revenue officer April Brumley Hinkle led breakout groups on major sources of funding for dozens of attendees.

Dean Baquet touts local investigative journalism fellowship at the Independent News Sustainability Summit

The former executive editor of The New York Times delivered the opening keynote, in conversation with Texas Tribune CEO Evan Smith, for the first-of-its-kind summit focused on the sustainability of independent newsrooms across the nation.