Supporting news sustainability
RevLab is a journalism support organization housed within The Texas Tribune, Texas’ nonprofit statewide news organization. As a best practices lab, RevLab strengthens the media ecosystem by sharing proven strategies to sustain, maintain and advance the business of news.
Since our launch in 2019, RevLab has worked with 230+ news organizations across the globe, helping to create more than $1.5 million in new revenue opportunities.
By partnering with other journalism support organizations and industry leaders, we connect publishers to the right resources that guide sustainability.
RevLab supports publishers of all sizes, stages, for-profits and nonprofits.
Ways we work
Coaching & Wayfinding
We provide coaching and wayfinding services to individuals seeking one-on-one support. With a consultative approach, we connect people to resources from within the Tribune and elsewhere in the industry.
Cohorts
We convene cohorts for training, collaboration and community building. Refining and growing established revenue streams is the core of sustainability, and we facilitate group exchanges that strengthen the entire network.
Best Practices
We share best practices and revenue strategies from The Texas Tribune. Anchored by a commitment to transparency, we participate in regular events and speaking engagements to share the latest from the newsroom.
New projects 2022
Support for the Listening & Sustainability Lab
A cohort-based initiative of API and REJ that includes a revenue sprint with listening work as a foundation.
2022 Independent News Sustainability Summit
A partnership between LION Publishers, News Revenue Hub and RevLab.
A new community of practice for statewide news organizations convened by RevLab, The Lenfest Institute and Spotlight PA.
Introducing the Statewide News Collective
Together with The Lenfest Institute for Journalism and Spotlight PA, RevLab has announced the creation of the Statewide News Collective. The Statewide News Collective will support existing statewide publishers and to help support the growing number of new newsrooms covering statewide issues.
Save the Date
Join us at the first-ever Independent News Sustainability Summit in Austin, Oct. 27-29.
“The only conference that serves as a catalyzing moment to help independent news publishers consider their businesses holistically.”
Partners
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© 2022 RevLab at The Texas Tribune
919 South Congress, Austin, TX 78701
