RevLab is a journalism support organization housed within The Texas Tribune, Texas’ nonprofit statewide news organization. As a best practices lab, RevLab strengthens the media ecosystem by sharing proven strategies to sustain, maintain and advance the business of news.
Since our launch in 2019, RevLab has worked with 230+ news organizations across the globe, helping to create more than $1.5 million in new revenue opportunities.
By partnering with other journalism support organizations and industry leaders, we connect publishers to the right resources that guide sustainability.
RevLab supports publishers of all sizes, stages, for-profits and nonprofits.
We provide coaching and wayfinding services to individuals seeking one-on-one support. With a consultative approach, we connect people to resources from within the Tribune and elsewhere in the industry.
We convene cohorts for training, collaboration and community building. Refining and growing established revenue streams is the core of sustainability, and we facilitate group exchanges that strengthen the entire network.
We share best practices and revenue strategies from The Texas Tribune. Anchored by a commitment to transparency, we participate in regular events and speaking engagements to share the latest from the newsroom.
Together with The Lenfest Institute for Journalism and Spotlight PA, RevLab has announced the creation of the Statewide News Collective. The Statewide News Collective will support existing statewide publishers and to help support the growing number of new newsrooms covering statewide issues.
Join us at the first-ever Independent News Sustainability Summit in Austin, Oct. 27-29.
“The only conference that serves as a catalyzing moment to help independent news publishers consider their businesses holistically.”
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