Supporting news sustainability

RevLab is a journalism support organization housed within The Texas Tribune, Texas’ nonprofit statewide news organization. As a best practices lab, RevLab strengthens the media ecosystem by sharing proven strategies to sustain, maintain and advance the business of news.

Since our launch in 2019, RevLab has worked with 230+ news organizations across the globe, helping to create more than $1.5 million in new revenue opportunities.

By partnering with other journalism support organizations and industry leaders, we connect publishers to the right resources that guide sustainability.

RevLab supports publishers of all sizes, stages, for-profits and nonprofits.

Ways we work

Coaching & Wayfinding

We provide coaching and wayfinding services to individuals seeking one-on-one support. With a consultative approach, we connect people to resources from within the Tribune and elsewhere in the industry.


We convene cohorts for training, collaboration and community building. Refining and growing established revenue streams is the core of sustainability, and we facilitate group exchanges that strengthen the entire network.

Best Practices

We share best practices and revenue strategies from The Texas Tribune. Anchored by a commitment to transparency, we participate in regular events and speaking engagements to share the latest from the newsroom.

New projects 2022

Support for the Listening & Sustainability Lab

A cohort-based initiative of API and REJ that includes a revenue sprint with listening work as a foundation.

2022 Independent News Sustainability Summit

A partnership between LION Publishers, News Revenue Hub and RevLab.

Statewide News Collective

A new community of practice for statewide news organizations convened by RevLab, The Lenfest Institute and Spotlight PA.

Register now for the 2022 Sustainability Summit

Join us at the first-ever Independent News Sustainability Summit in Austin, Oct. 27-29.

The Texas Tribune CEO Evan Smith and former executive editor of the New York Times, Dean Baquet, will kick off with an opening keynote,

Attendees will also hear from the Tribune’s chief revenue officer April Brumley Hinkle, editor in chief Sewell Chan and chief development officer Terry Quinn.

Statewide News Collective kicks off

About 75 members from more than 20 statewide news organizations attended the inaugural meeting of the Statewide News Collective. The Collective was started through a collaboration of RevLab at The Texas Tribune, The Lenfest Institute for Journalism, and Spotlight PA. The new peer network will support the editorial, revenue, and product operations of publishers that serve audiences across their states.


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© 2022 RevLab at The Texas Tribune

919 South Congress, Austin, TX 78701

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